News & Analysis for the Beverage Industry
New Zealand alcohol-free cocktail brand has set its sights on driving rapid retail expansion in the US, tapping its proprietary botanical tech to offer innovative drinks to the market
In an era where beer volumes are struggling, alcohol-free beer offers a ray of hope
These top independent brewers have helped build up the non-alc beer category
It’s an exciting area of innovation - but are consumers ready?
The 5% ABV wine has raised £0.7m in pre-seed funding from beverage industry veterans, after proving its concept with the first vintage last year
George Clooney has teamed up with his Casamigos co-founders to launch Crazy Mountain, a new non-alcoholic brew
Consumers are increasingly looking for alcohol-free products: where do low and no wines fit in?
Alcohol was once what held social occasions together. Now alcohol-free has the opportunity to take up the mantle
Alcohol consumption is in decline, and not just because of the allegedly health conscious young
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
The last decade has seen a steady decline in alcohol consumption. GLP-1 drugs add a new dimension
Brand loyalty in the alcohol-free category is still low. That means its all to play for...
A rising star in the US canned mocktail category, Free AF is betting on a big alcohol-free future
January is the month when alcohol-free drinks really have the chance to shine. What have we learned about the direction of the category in 2026?
Tracking January’s search data reveals the rising stars in the US alcohol-free category...
Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?
Diet Trends
From Dry January to everyday routines, alcohol-free beverages are integrating into wellness diets with functional, mood-enhancing ingredients
Packed with a proprietary blend of adaptogens, nootropics and botanicals, Hiyo makes social connection the center of its brand
Boisson’s revived mission goes beyond stocking the best in alcohol-free: it’s about building the category with a community of mindful drinkers
As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...
Consumers are cutting back on alcohol year-round. Is January still important for alcohol-free brands?
US social tonic Hiyo is setting up for a big year of retail expansion
Think you know Dry January? Think again. The movement is now a worldwide phenomenon: yet it’s not always completely understood...
Kaohsiung Food Show 2025
Kaohsiung-based tea firm reimagines green tea into a fizzy beverage as health-conscious consumers seek weight-friendly and zero-alcohol options
Bero is aligning with Aston Martin to bring non-alcoholic beer into the premium space
Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers
Consumers want to drink less and that’s opening up the market for alcohol-free products. But at the end of the day, it’s flavor that will determine whether consumers come back to alcohol-free beverages and become loyal fans… or not
Germany has pioneered alcohol-free beer. Can it also lead the way in alcohol-free wine?
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
Third time lucky?
Having rocketed up 9% in 2024, alcohol-free beer is set to overtake ale to become the world’s second largest beer category by volume this year
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category
Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.
Alcohol-free beer is booming in Europe. Could it ever match alcohol beer in sales?
Europe boasts the largest non-alcoholic beer industry in the world. Can the region provide a roadmap for future alcohol-free beer growth globally?
As the low and no alcohol category grows, both big established brands and smaller innovative entrepreneurs are pushing into the category. Which ones are consumers turning to?
Alcohol-free drinks might be booming: but the reality is they still only reach a small proportion of the potential consumer base. How can they reach new users?
Top tonic and mixer brand Fever-Tree saw 4% growth for FY2024, and says its firmly on track to make the most of top trends such as lower ABV drinks
Exploring a whole new world of ingredients shows the potential of the alcohol-free category
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?
The low/no alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR. How can brands tap into this opportunity?
Fuelled by the decline in alcohol consumption, the success of mid-strength alcoholic drinks is gaining strength
Non-alcoholic spirits are, in terms of how they are produced, a far cry from the alcoholic version
What opportunities can beer brands tap into?
Cannabis beverages – whether using CBD or THC – can take a share of the alcohol-free category thanks to a functional ‘buzz’ that other alcohol-free beverages are missing. How big is the opportunity?
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category
Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream
Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate trendy tequila’s success in the non-alc category. And the brand is in pole position…